We Bring Precision To Revenue Growth

Effectiveness | Efficiency | Predictability

Which Aspects of Revenue Growth Are You Struggling With?

Strategic Revenue Growth

Organic Revenue Growth

Innovation & Start-up

Mergers & Acquisitions

Market Expansion

Sales Execution

Sales Management

Sales Strategy

You Bring The Industry Expertise and We’ll Bring The Revenue Solutions

Why Use Armature Group?

Because we solve your revenue growth challenges by starting at the sales conversation and working backward to improve strategy, process, people, and technology. 

Why?  Because that’s where the buyer resides, competitors lurk, and the cash register rings!

There’s no doubt that a must-have product or service, a great business plan, accurate forecast, streamlined procedures and world-class people are important for business success.

But Without Revenue Your Business Will Fail.  

Armature Group Is The Home Of…

Chief Sales Leader Framework™

The Chief Sales Leader Framework™ is a process methodology used to manage the three (3) strategic and twelve (12) operating processes that are required for a sales team to execute with precision – – effectively, efficiently and predictably.


TheNaviGuide™ is a conversation intelligence platform that is used by salespeople during sales conversations and sales management when onboarding new salespeople and communicating updates to salespeople.

Direct Request Appointment Setting™ (DRAS) is a method for scheduling sales appointments that uses problem-solving techniques rather than traditional marketing persuasion-based messaging.

Sales Requirements Planning™ (SRP) Tool for automatically forecasting and re-forecasting revenue, sales pipeline activities, sales productivity, sales staffing levels and selling expenses.


Armature provided us with management consultants that are strategic thinkers, but at the same time are not afraid to roll up their sleeves to get things done. They  helped us refine our sales approach, technology, and mindset by focusing on the buyer. Their tools significantly increased our sales by adding precision, focus and accountability to our selling process.

Brian Gurnham

COO, Business & Legal Reports (retired)

Armature did a great job of helping one of our business units accomplish a complete overhaul in their structure, accountability and financial metrics for their business. Their management consultants for sales provided skillful handling of the considerable change management issues that came with the overhaul. The result was precision – – effectiveness, efficiency, and predictability.

John Bidwell

Chief Innovation Officer, Chubb Insurance

We hired Armature to help us optimize our revenue growth processes.  Their advisers provided a rare combination of being able to talk about the high-level strategy as well as the in-the-trenches details. They put together an amazing sales tool – – called “TheNaviGuide™” – – that brought precision to our sales process, streamlined our onboarding process, and delivered concrete results.

Mike Lingle

Founder and Past CEO, Slide Rocket