About Us

Founded in 2002, Armature Group, LLC innovates and commercializes methods, tools and software to bring precision to revenue growth.

Our dream is to reduce the personal, professional, and business chaos associated with managing innovation, revenue growth, sales management and selling itself.  

We Launched Armature Group To…

  • Educate People on how to manage the cause-and-effect between innovation, sales, sales management, sales planning and sales forecasting
  • Show People “How To” change their assumptions and behaviors so they can bring precision – – effectiveness, efficiency, and predictability to sales execution
  • Bring Respect to the sales profession through a more scientific approach to innovation, selling and sales management  
  • Reduce Sales Conversation Complexity for the buyer and the seller, as well as product/service, pricing, and technical experts
  • Quantitatively Translate Business Leader’s Vision into actionable sales and marketing activities that double sales revenue while increasing margins

Our Core Values

  1. Transmit Energy so people can seize the initiative and control the tempo of their environment
  2. Embrace Friction to ensure that people have situational awareness and sustain the element of surprise in the marketplace
  3. Connect and Synchronize People so their wisdom and energy can inspire great achievements
  4. Simplify Complexity so people can gain context and bring forth passion to their work, rather than emotion
  5. Be Inquisitive because there’s always a better way!